How do marketers find out more about their customers?

This chart shows what methods marketers use to gleen more insight about their customers. What do you use at your company? 

Internal analysis is the #1 way companies find out more about their customers
but other methods are also useful to get the most results from your marketing efforts.  

amerisol can help you install and interpret analytics into your digital and physical points of contact with your clients to get a better understanding of what your customer wants and help you engage and close more sales. Contact us for a 360 degree view of your customer at sales@amerisol.com






Source: Marketing Sherpa

Social Stats You Should Know

• 23% of Facebook users check their account five or more times a day [via salesforce.com]
  
• Social media links exist only three hours. Any ink you share on Facebook or Twitter will be mostly irrelevant after three hours. [via bufferapp.com]
  
• 90% of consumers find custom content useful, and 78% believe that organizations providing custom content are interested in building good relationships with them. [via ragan.com]
  
  

60 Seconds on the Internet

What happens in one minute on the internet? 

It's amazing how much the internet has grown - this infographic shows what happens
in 60 seconds around the globe. 

Mobile = Amazing! 40 years of growth - infographic

Having a cell phone may seem routine to many nowadays. However, just a short time ago seeing a cell phone user was a head-turner. Mobile is now 40 years old since the first cell call was made on a 2 pound phone in 1972. Since then it has grown in leaps in bounds. Where is it going to take us next? 

Mobile technology is growing in leaps in bounds - 40 years of growth from the first 2 pound handheld to more than 10 billion devices by 2017!

Facebook launches new Reply feature

Facebook recently announced that it now offers a new way for companies to reply to their customer base when they post comments. This feature is specifically designed for companies and makes it easier to stay in touch with consumers. Feedback is the whole reason social media exists so it is important to be replying comments as promptly as possible. 

This graphic shows how Facebook prompts you to activate the new feature - you'll see this when you log in to your company page: 

Once it's activated an answer and reply string could look like this: 

Here is the Facebook page announcing the new Reply feature click here



If you need help creating or improving your social media channels including Facebook call us we are the social media experts 011-506-2204-8181 or email sales@amerisol.com

Google's Penguin to get big Update

Google's Matt Cutts - in charge of being the face for everything search at the giant - said at the current SMX that a new Penguin is being released this year - a huge release. 

Penguin is an algorithm created to increase the quality in search results. It is mainly geared at link farms - sites that sell links - that proliferated in the last few years and other sources of low-quality and spammy traffic. 

The last release of Penguin was on October 2012 and many companies that had bought these links were penalized by losing rank and some were even barred from coming out in Google results completely. 


Matt talks about Penguin here in this video: 

At amerisol internet marketing and SEO we follow Google guidelines and best practices to the dot in order to ensure that our customers' websites get the best possible indexation without possibility of being penalized. 

If you wish to explore the best SEO option feel free to contact us at sales@amerisol.com 

How kids can become Superstars

Great video featuring Bill Gates (founder of Microsoft) and Mark Zuckerberg (founder of Facebook) on how they learned how to program. Great motivational video for kids of all ages:

Creating a YouTube video from photographs

Videos are an important part of any complete social marketing effort. 

Fortunately, YouTube provides a simple way to create videos from photographs. This graphic shows where the option appears within your YouTube channel:

Creating a video for YouTube using photographs

If you need more information or help to begin or intensify your internet marketing and SEO contact us today at sales@amerisol.com 

Mobile site optimization

By now every company should have a functional mobile site, whether dedicated or responsive. As this blog post shows mobile device usage is growing exponentially. 

Is your company mobile ready? This chart shows that many companies are not: 

Mobile optimization and testing is still not common amongst companies

If you want an expert mobile site or responsive site built optimized for user experience and SEO contact us at sales@amerisol.com 

Mobile statistics and trends

We all know mobile is becoming more important every day. These statistics will shed some light on just how important: 

1. 15.2% of global online ad spend will go to mobile by 2016. (Berg Insight)
2. Mobile marketing will grow to 22.4 billion - that's 37% growth per year. (Berg Insight)
3. It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone. (Unisys)
4. There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush. (Mobile Marketing Association Asia)
5. It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. (CTIA.org)
6. Mobile coupons get 10 times the redemption rate of traditional coupons. (Borrell Associates)
7. 91% of all U.S. citizens have their mobile device within reach 24/7. (Morgan Stanley)
8. 82% of adults have a cell phone. (Pew Internet)
9. 55% of all US mobile subscribers own a smartphones. (eMarketer)
10. 62% of all US mobile users 25-34 own a smartphones. (Nielsen)
11. By mid-2011, ComScore reported that, for the first time, more smartphones than regular mobile phones had been sold. (Mobile Marketing Response)
12. 9 out of 10 mobile searches lead to action, over half leading to purchase. (Search Engine Land) 
13. 70% of mobile searches lead to action within one hour, as opposed to online searches, 70% of which lead to action within 1 month. (Mobile Marketer)
14. 79% of smartphone users use their phone to help with shopping, with 74% ultimately making a purchase as a result. (Search Engine Land) 

How mobile are your customers?

This infographic shows how companies are still struggling to understand how quickly their customers are adopting mobile devices. It's crucial to understand adoption rates by your users especially since it's clear the mobile is growing extremely quickly. This post has telling numbers of mobile device growth

Mobile use by users is still an unknown for many companies. Are you measuring mobile usage by your customers? 

If you want to be ready for the mobile wave and want a complete mobile strategy including responsive sites and/or dedicated mobile sites and mobile ad campaigns contact us at sales@amerisol.com

Marketing teams at your company

How do you divvy up marketing chores at your company? This chart shows the response from a recent survey. 

No matter how you handle this it is clear that marketing is taking a more prevalent role perhaps as a result of the universal access provided by the internet. At amerisol seo and internet marketing we believe that marketing is paramount to your success. 

Marketing responsibilities are most often shared.

Contact us to optimize your internet marketing efforts at sales@amerisol.com  

Social media - How much time are small businesses spending on it?

Everyone knows social media, especially Facebook and Twitter, are important internet marketing tools for their business. But how much time does one spend on it? There is no formula but the infographic below shows the answer to that question by 500 small business owners. 

In general, it's a taxing but necessary job. And the appearance of other social networks ie Google+ and Pinterest doesn't help matters much. How much time are you spending on social media? How are you measuring results? 

Social media usage survey of 500 small companies.

Click here to contact amerisol internet marketing 

to create or improve your social media strategy

sales@amerisol.com

Chart - Conversion rates per source

A recent study shows conversion and visitation rate per source. In general, web, paid search and email marketing perform well and should be in every company's internet tactics. Social media is the relative newcomer and, of course, the leader of the pack is Facebook although Twitter is also an important player. As most of our customers have told us conversion in general is low although they consider it important to their branding and marketing efforts especially because of engagement with their customers. Paid advertising on social media is even newer. As we've reported before Facebook has been trying to monetize their site so these numbers may change over time. 

Conversion vs. volume per internet channel

Email Marketing Best Practices

Here's a useful infographic full of tips on how to improve the effectiveness of your email campaigns. 

Email marketing best practices