Google of the future now - Knowledge Graph is here

Google's search engine of the future is here - the semantic web - or Knowledge Graph as Google likes to call it. 

The idea is that Google starts to see search queries not as standalone words but 'understand' them as each word relates to the other. This type of interpretation means that Google doesn't see 'strings' anymore but 'entities' - nodes and relationships. For example, in the case of 'Costa Rica', Google understands that it is a country in Central America with two other countries and two oceans surrounding it and that it belongs to Latin America and many other attributes. 

Google's Knowledge Graph is the new semantic search of the future. This graphic shows how entities are associated.

Currently Google reports that their Knowledge Graph has more than 500 million people, places and things and that the things have more than 3.5 billion attributes associated to them. 

Users will see results from Knowledge Graph as often as they see Google Maps results. 

This is a huge change and will impact all search results from here on in. 

amerisol will help you come out first in search results in Google. Contact us today for a free consultation click here

Source: Google

Website Traffic Generators SEO SMO blogs - Chart

Inbound marketing is a fancy name for making your website visible to people who would be interested in your product or service. Internet marketing is comprised of several activities that include:

• SEO - search engine optimization (coming out in first results in search engines)
• Social Media - appearing in social media sites such as FaceBook and Twitter where your customers or prospects are
• Blogs - a way to communicate in your voice to your customers and prospects

Statistics show that these activities have increased in importance over the last 12 months. The table below maps out the results of a recent survey:

SEO, Social Media, Email, Blogs, Pay per Click are driving more and more traffic to websites

Content is also of utmost importance - quality content that your users or prospective users will find compelling.

Once you have great content the source of most traffic to a website is search, so it is of paramount importance to be 'findable' on search engines. Search drives 41% of traffic.
Are you social? Turns out social drives and additional 17% of traffic to websites.


So, you have to be executing an SEO and SMO (search engine and social media optimization) plan. amerisol SEO and internet marketing can help you set up a plan or improve the one that you have. Contact us for a free consultation at sales@amerisol.com

Source: Marketing Sherpa

Mobile Payments .. the future now

Mobile payments have been in the news for years but there's still a ways to go before one or several methods are adopted. This interesting graphic shows the evolution of payment methods. Many of our customers have been selling their products on services for years. With the emergence of the mobile platform they are analyzing how to best serve their customers on smart phones with our help.

Mobile payments and the evolution of payment methods

Are you mobile yet? Here are some amerisol mobile sites that are getting seen by users with smart phones right now: 

Get mobile today with amerisol contact us at sales@amerisol.com for a free quote or click here

Microdata Schema.org helps Search Engines understand your site better

Search engines such as Google have greatly improved the quality of the results they show. However, despite what may seem like 'intuitive' results the search engines really do not 'understand' what they are processing. 

A new way to structure information has been developed by Bing, Google and others in order to address this issue. The effort is called schema.org and it is a way to label information with metadata in order to clarify what each item of text is about. If you are posting a recipe you can mark it up with labels that say, for example, that it's a recipe, that it takes 20 minutes to cook, that it has a certain number of reviews and a photo to illustrate. This information is now understood by the search engine and it will show up in search results. See the image below for an example of schema.org metatagging results:

At amerisol we use all available whitehat techniques to help improve the positioning of your website. Contact us if you want a free evaluation of your site at sales@amerisol.com

Sources:

Google Blog - Schema announced 

Schema.org 

Organic placements vs Pay per Click - ppc brings 50% more visitors!

Several studies by Google have shown the relationship between organic rankings and pay per click. Mainly that if you cut your Pay per click campaign you would receive about 89% less visitors. 

Some may think that because you are ranked #1 under a search term that that means that you do not have to advertise in pay per click. 

However, the results of these studies show that adding pay per click ads can increase your clickthroughs by 50%. 

This may be counter-intuitive but it turns out that the paid ad comes out 89% more times than the organic listing. So although, yes, you do come out #1 you come out in many less opportunities to be seen.  

Of course, this may seem self-serving since Google mainly makes it's money from the pay per click ads but the data speaks for itself. We encourage you to do your own measurements. 

This graphic maps out the information: 

If you want to create or improve pay per click campaigns in Google, Bing and Facebook contact us at sales@amerisol.com or click here now for a free appraisal 

Source: 

Google Research if ppc is cut traffic drops 89%  

Google Research ppc gains 50% more clicks

Direct email growing year by year? Why?

Direct email, mail newsletters, coupons and offers are all sent using direct email platforms such as Constant Contact (try it for free 60 days now click here!) These platforms allow you to manage your mailing lists by segmenting them (age, sex, location and others which you can define) which increases conversion. Also, they offer a what-you-see-is-what-you-get graphical interface so it is very easy to send great looking mailings that attract more attention from your clients. In addition, they offer very complete statistics so you can see who opened your email and if they clicked on one of the call to actions included in your mailing. Finally, they work with the large ISPs so that your mail goes through and is not bounced as spam. 

Direct email has been growing steadily because of all these advantages. The info graph below shows some interesting data: 

Are you using direct email in your organization? 

Try this powerful direct email tool for 60 days completely free now click here 

Sign up today for a 60 day FREE Trial click on the logo above

Amerisol internet marketing is a Constant Contact direct email award winning partner. 

Contact us for leading edge direct email campaigns for your organization at sales@amerisol.com or click here

More than 1 billion mobile users by 2012

A recent Google study revealed several important facts about mobile use. These show the ever-growing importance of being mobile-ready.

2012 mobile predictions: 

• More than 1 billion people will use mobile devices as their primary internet access point.
• Mobile will be a major decision taking channel for buyers 
• Mobile advertising will continue to grow in effectiveness because the consumer is close to the store
• Mobile + Social will bring on dramatic buyer behavior changes
• 80% of the largest 2,000 websites globally will have an HTML5 site
• Mobile Webs - more than one million small businesses will build one 

See examples of mobile sites amerisol has built here: 

www.amerisol.com/mobile 

www.laparios.com/mobile

www.arenasdelmar.com/mobile 

Do you have a mobile site? If not, it's time to build one. Contact us for a free quote

   

Source: Google

Infographic - Social Media Demographics

An interesting depiction of the distribution of males vs females, age and other demographic information on social media sites such as Facebook, Twitter, Google+ and newcomer Pinterest


Perhaps the most telling statistic is that over 66% of adults are connected to some kind of social media site. 


Contact amerisol SEO and internet marketing to set up your social media strategy at sales@amerisol.com

Sources: 

website-monitoring.com

pewresearch.org

sustainablecitiescollective.com

linkedin.com

plusdemographics.com

prdaily.com

readwriteweb.com

Top 10 Things NOT to do in SEO

Yes, since amerisol first began we have warned our esteemed customers of SEO shops that cut corners and try to outsmart the search engines in order to get rankings. The companies that apply these incorrect tactics have come to be known as 'black-hat SEOs'. Doing this can get your positioning lowered and even worse, your site can get completely banned. amerisol has never applied these tactics, of course, we are what is known as a white-hat SEO. We believe in applying what search engines recommend and quality content and links and that has garnered our customers positioning and traffic growth year after year. 


Also, remember to apply common sense - if advertising for an SEO says they guarantee top 10 placement in search engines then you know something is not right and you should avoid them. Noone can guarantee that. 


This info graphic is better for Halloween but anytime of the year is valid to make sure you are on the right track with your website: 

Facebook Timeline for Companies - How does it affect you?

Facebook's Timeline - a new way to display one's information chronologically has been active for awhile for personal profiles. Now, Facebook has announced that it will convert all company pages to Timeline also by March 30th.

You can change over to Timeline right now but we do not recommend it since there are some bugs reported. In particular some users report that the transport to the page indicated when someone presses the Like button is not working.

So, this gives you time to create a great selling design with high conversion. The Cover Photos can be large which is very useful. Also, the template has a new width of 810 pixels for the tabs so that must be updated also.

So, how does this change to Timeline affect your company?

Changes to Default Tabs
When you pass over to Timeline Facebook won't allow you to set the default landing page when visitors come to your company page for the first time. Facebook Timeline will be the default page. Only 10% of Page traffic comes from this "like-getting" so it won't have such a great impact.  The majority of traffic comes from your postings and offers via email and likes on your webpages. You can still continue to Like-Gate your offers and exclusive content, however, so you can turn visitors into fans.

You will also be able to have large icons linking to your custom tabs giving them more conversion power. In addition you can "pin" a post to the top of your timeline in order to give it priority.

Here's a very complete video from Facebook Pages about Timeline for Companies

amerisol can help you design and plan out your Facebook Timeline company page. Contact us at sales@amerisol.com for a free consultation

Is Google punishing your site?

The upgrade to Google called Panda is intended to remove bad quality content from search results. This infographic shows the evolution and current state of Panda.



Make sure to always be generating high quality content for your site. If you have doubts about your site's content contact us at sales@amerisol.com for a free appraisal 


Click on graphic to enlarge



Source: SearchEngineLand.com

Size matters - More pages more leads

Data from a study of over one thousand companies in the US shows that the size of a website directly affects how many leads are generated. 


This table shows the relationship between size and conversion: 

Do you need help with your company site? Contact the experts at sales@amerisol.com

Twitter - more followers means up to 5 times more traffic

Recent data from over 1000 businesses shows a dramatic difference in traffic depending on the number of followers you have in Twitter. 

In fact, having from 301 to 1000 followers can mean up to 5 times more traffic than companies with less than 300 users. 

This chart shows the big impact that working your Twitter account can have: 

If you need help setting up your Twitter account and getting the most out of it and your social media marketing - contact us at sales@amerisol.com for a free consultation

Consumidores consultan internet 10,3 veces antes de comprar

 “10,3 es el promedio de consultas que realiza un consumidor con Internet antes de tomar una decisión de compra”, explicó Francisco Forero el director de Google de Colombia, Centro America y el Caribe.

Antes, explicó Forero, uno iba físicamente a una tienda para ver un producto y averiguar las características de la misma y buscaba comentarios de amigos y familiares sobre el articulo.
 “Ahora, antes de ir a una tienda, voy a Internet, busco toda la información, tengo todos los detalles posibles y leo opiniones de personas que ni siquiera conozco, pero en quienes puedo llegar a confiar como antes confiaba en mis amigos”, explicó Forero.

La venta de productos dentro de un país se llama en jerga de internet "local" lo cual es una palabra obvia. Pero lo que no es obvio es que las empresas deberían tener su estrategia y plan de trabajo de internet para que el publico comience a encontrar a su empresa en buscadores y redes sociales ya listo y ejecutandose a diario por empresas expertas en el tema.

Amerisol SEO y mercadeo internet se especializa en la planificacion y ejecucion de planes de SEO y despliegue de presencia digital y comercio electrónico. Contáctenos para una consulta gratuita a ventas@amerisol.com

Fuentes: 

Direccion de Tecnologia de Apoyo a la Educacion

La Nacion

Sitemaps - Tools for your site

Google offers a great way to check out important aspects about your site with their Webmaster tools. One of the more useful tools within this suite of services is the Sitemaps tool. A site map maps out the urls (pages and elements) that make up your site so that crawlers can index a site completely. 

Screenshot: Google Webmaster's Revamped Sitemap tool

Google recently announced important enhancements that only make this tool better These improvements include ways to see activity on what type of content has been indexed (web, images, news and videos). 


In addition one can test site maps whereas before this was not possible. amerisol SEO uses Google Webmaster Tools and it's site map feature with all our intensive marketing customers.  


Contact us if you want to apply the power of site maps and this tool to your internet efforts at sales@amerisol.com


Source: Google